Creative Opportunities with Digital Product Passports
By 2030 every textile product that is being sold in the EU will need to be equipped with a Digital Product Passport (DPP), and many partners and stockists may require full compliance as soon as 2025. The goal of this is to promote transparency around materials and sustainability practices for the brand and consumer, so they can make more sustainable decisions.
While this may seem like a daunting change, our purpose-built solution not only works to work towards compliance, but also as a unique tool to gain valuable insights, create new marketing opportunities, and build connections with your customer that have previously been inaccessible.
What is the Sonāre Project?
Named for the Latin word for Sonar, Sonāre is a unique solution to many of the problems and questions facing the fashion industry, especially for small-to medium-sized brands.
Combining NFC technology with our bespoke software – Sonāre creates a closed-loop DPP solution between the brand and the consumer that can be seamlessly integrated into clothing production and marketing cycles – as well as providing a customer-focused touchpoint for cultivating a deeper brand relationship.
Purpose-built for the fashion industry
Finding creative opportunities for marketing, brand relationships and post-sale consumer understanding – Sonāre is uniquely built with the specifications and needs of the fashion industry in mind.
Built specifically for the needs of the fashion industry, Sonāre is tailor-made to not just help your brand achieve regulatory compliance, but also as a multi-faceted tool that can cover all product lifecycle touchpoints from production to the resale market – gaining valuable insights as well as reconnecting with your customer base in creative and innovative ways.
Using technology such as QR codes or NFC chips, physical products are mapped to their unique DPP page. Here, customers or any intersted party can immediately see and verify all information they need, while customers are given a portal to claim ownership of their product or interact with the brand in a meaningful way.
Benefits for Brands
Regulatory Compliance
The Sonāre solution offers a comprehensive framework for navigating EU regulations and stockist directives while creating unique story-telling opportunities with the agile Sonāre platform that can be customised for a brand individual needs.
Brand Story-Telling
Imagine the creative brand moments that you bring to a runway show, or in your campaign imagery or even in store. Now you can extend these moments to your customer after they have purchased, and bring them back wanting more. Imagination is your only limit.
Pre-Owned Control
Monitor pre-owned sales and re-engage with new owners as well as monitors second-hand market value. Maintain brand value on the second hand market with product authentication.
Data-Ownership & Security
Data is increasingly becoming one of the most valuable assets a brand can own, and we put yours back in your hands. All personal data is encrypted and stored in a safe manner, and our platform is built to give your brand access to all transactional data across every brand touchpoint previously out of reach.
Agile Platform & Dashboard
Can be built to suit your needs and scaled as your needs grow. Keep track of sales and transfer of ownership globally across all transactions and purchases across all channels and 3rd party platforms.
Relationship Building
Build stronger relationships with your customer post-purchase – even customers who purchase your product from 3rd party stockists and re-sell platforms.